I’ve always felt that life is about trade-offs. If you choose one course of action you forgo another course of action. For instance the World’s best tennis player is unlikely to be the World’s best boxer. By choosing to focus on being great in one field you forgo the opportunity to be great in another. 
The key element here is the level you strive for. You can be a good tennis player and a good boxer, but you can’t be the best at both. The World is too competitive, they require different skills sets, and humans are limited by time, talent and resources.
So what has this got to do with Blogs? I realised early on that you can’t be all things to all men. If you choose to blog you have to choose only a few subject if you want to have something worthwhile to say. So with this mind, I stick to what I know best namely, web design, sport and the odd philosophic debate. Journalists for major papers rarely stray from their primary fields and I think this is the example we should follow. All of my favourite blogs have quite a tight focus from Veerle Pieters Graphic Design to Vern Gambetta’s coaching advice.
The big dilemma for me is the trade-off between a well written and researched blog entry and random thoughts merely thrown together onto the Internet. I know that services such as Twitter have a lot of friends in the tech world but I don’t see the attraction myself. I like to think of reading a blog entry as like being given advice. One piece of good advice is worth more than 10 pieces of average or poor advice.
So that’s the standard I want to aim for. It means that I post less often, that I don’t get as much traffic but at least I’m happy to stand over each post in isolation. Or maybe I am being too much of a perfectionist.
Posted 04.02.08